The success of Mediamatic’s El Hema will meet no more announced. First prize went to The White Room for their thinking Man Can Sticker. EL Hema is a humorous and very interesting study exploring what an Arabic part of the Dutch chain-store and superbrand Hema assuming as and designers were invited in mind ideas to another Arab-Dutch products. The strong desire is a ornamental addition that fit state to pimp-up their one backward look satellite dishes. According to the winner, satellite dishes are much in common with Arab countries though of course the product is for anyone owning one.
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